Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . “1st God. 2nd Sport Club Recife. 3rd Family. 4th work” says one fan. “Nothing else matters…..Sport Club Recife is everything “ says another fan. They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate fans to do something really great: to save other people’s lives. Watch this wonderful video. Pass it on.
The Immortal Fan
The club has created a new kind of fan – the immortal fan! Their hearts, eyes, lungs… could keep cheering for Sport Club Recife even after death. And the fans responded. 50,000 of them are committed to helping others after they die. Organ donation was taboo in Brazil for many people. Sport Club Recife are changing that. They have helped to reduce the waiting list for heart transplant and corneo transplant to zero.
Fans Share Their Passion & Donate Organs
Great fans, Great passion. Great generosity. Changing the world they live in. Congratulations to Sport Club Recife and Ogilvy their agency for creating such a non- commercial message that deepens the fans engagement while saving lives. The first organ donor card for a football team. Fans get their organ donor card at the stadium, through a facebook app or receive it at home by mail.
One lady who received a heart transplant says: “My new heart comes from a Sport Club Recife fan & it will keep on beating for Sport Club Recife. C’mon Sport Club Recife fans, let’s donate! Let’s form this chain and never stop donating”.
Fans Share Their Passion & Ask For Organs
Adriano Dos Santos (waiting for eye transplant): “I promise your eyes will keep on watching Sport Club Recife.
Luiz Antonio (waiting for a lung transplant): Your lungs will keep on breathing for Sport Club Recife.
Marleade Dos Santos (waiting for a heart transplant): “I promise your heart will always beat for Sport Club Recife.
Everything for Sport Recife. Even after death.
The First Football Club Organ Donor Card
Club Sport Recife fans want to be fans forever. Now they can. The first organ donor card for a football team.
C’mon all you other football fans and sports fans – do something great – sign up to become a donor wherever you are.
Thanks to Natalie Haccius for alerting us to this story.
World Cup 2014
Perhaps the Brazilian team will become donors, then the rest of the teams….what a World Cup that would be. So many people’s lives saved by the beautiful game.
More World Cup Stories
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